How to increase mobile penetration in targeting lower income population ?
How to reduce costs associated with recharge cards ?
Illustration :
- Even prepaid voucher recharge are often too high for the lower income segment population.
- Prepaid scratch cards are expensive to distribute, which make them incompatible with low amount of recharge
- Some areas can be difficult to access by physical distribution of cards
The Service
- Subscriber pays the dealer/reseller of the desired amount to refill his prepaid account
- Dealer in turn sends a request from his SIM menu to the prepaid billing system
- Both parties are notified of the successful transaction with an updated account balance by SMS.
Illustration :
1. Customer pays Dealer.
2. Dealer send request
3. Both receive transaction notification by SMS
Very low reload costs
SoNear TopUp system enables small amounts of less than $1 to be bought by subscribers.
The cost of transferring very small amounts of credits from a mobile is much more financially viable for the
operator than issuing vouchers with an equally small amount.
Increasing Customer Base and Distribution Channel
Almost anybody with a mobile phone and an account with enough credits can become a credit reseller.
Owning a physical store is not a requirement; credit resellers could just be street vendors.
People living in remote areas can also be easily
recharged with credit.
Airtime credits are available in any amount to the mobile user.
Operator's Business Plan
- Increase subscriber base and mobile penetration with highly affordable reloads (less than 1$).
- Reduce voucher costs: printing, packaging, distribution, reseller commission, theft, and fraud risk.
- Increase reload margin due to lower reload costs.
How to increase mobile penetration in targeting lower income population ?