1. Operator or user creates his menu or campaign through a web interface
2. Dynamic menu generates SMS for updating menu
3. SIM menus are updated over the air.
SoNear dynamic menu allows to create and update instantly STK menus on a population of SIMs
Network operators get a better presence on the handset by allowing to create a personnalized menu on user phone, with items
that gives instant access to value-added services
Customized menus:
The service allows users to personnalize their SIM menus from an variety of services. For example, they
can get updated list of best ringtones to download, or alarm on socker match results, or add access for last-minute deals.
When customers request a new service, the OTA platform sends it in the form of new menu items automatically added to the
main menu, all in few SMSs.
Users can at anytime delete nolonger used services.
Contextual Content offering
The SoNear Dynamic Menu encourages operators to offer new content that will be contextual to
customers situation, such as balloting on contestants in reality or music
awards TV shows. The day this balloting starts,a new item is added to the SIM menu and removed the day it stops
As this acces is more userfriendly than keying number and short code, they generate more SMS volume and voice calls.
Operator's Business Plan
Dynamic menus allow to increase traffic on SMS and voice services using existing robuste SIM stk infrastructure.
How to increase SMS and Voice traffic by increasing operator's presence on the
handset trough customized menus on the SIM card ?